The perpetual crisis

“Instagram images are positive. It’s hard to be negative with an image. People love sharing the beauty around us. There’s so much beauty around us, there’s so much inspiration. People really get drawn in by beautiful images [...] Every user is a message, a positive message.”

Kevin Strom, Instagram founder, during a talk for Vanity Fair magazine.

On 25 may, 2015 model Kendall Jenner posted a photo on her Instagram account. From above, she appeared lying down on the bed and her hair had been combed creating a heart shape. Nowadays is one of the images of the application that has reached more ‘Likes’: more than 3.5 millions. “I didn’t plan anything. I was having a bad day. I wasn’t in the flow. I was like, ‘Everyone sucks.’ That’s when I did my best image. I was lying in bed and messing with it. And I thought, ‘Is this good?’ And I just posted it.” In few days, thousands of people started to post similar images to Kendall Jenner’s.

In our current society we are forced to enjoy. Being positive has become an obligation, a perverse and strange duty. This desire is not only formed by the necessity -natural or imposed- for a real thing, it’s also a desire for the desire itself. Desire-enjoying has become the unique ideology, the single acceptable way of living.

The imposition of this obsession has disintegrated the real. All the referents have been removed: the image constitutes the truth, the hyperreal. It’s not only reiteration or imitation, not even parody, but a souplantation of the real by the signs of the real.

The simulacrum has obliged us to suppress every vulgar reference. There is no place for the apathy, for inconsequentiality. The existence has been delimited: it is mandatory that the extraordinary becomes the habit. Through this world of simulacrum, quotidianity is subversive. But vulgarity still survives and lead our lives. Thus, daily existence emerges as a crisis, a crisis which must be perpetual.